Mr. Aka Saye Lazare, President, The National Television and Radio Company, Côte d’Ivoire

Mr. Aka Saye Lazare, President, The National Television and Radio Company, Côte d’Ivoire

Before being appointed head of the RTI board in March 2020, he was the Chairman of the Board of Directors (PCA) of the Ivorian Radio Frequency Management Agency (AIGF) from June 2013 to March 2020, after having been Director General of the Ivorian Television Broadcasting (RTI), the main government information body serving the public from August 2011 to May 2013. Holder of a master's degree in Private Business Management, he is a journalist who graduated from the prestigious Institute National Audiovisual of Bry-Sur-Marne in France. Previously, Aka Sayé Lazare was an accounting executive in a major automotive sales company in Abidjan, as well as administrative and financial director of a private industrial company in Côte d'Ivoire.

The Covid-19 pandemic surprised the whole world with its speed and magnitude. The media, which often plays the role of watchdog, was not spared. However, once the effect of shock was over, we acknowledge that all categories of media fulfilled their duty, that of informing, reassuring, and sensitizing populations on the nature of the threat and on the measures to curb the Covid-19 pandemic. Of course, they had to fight at the same time against this other pandemic of new communication and information technologies called Fake News.

To put it bluntly, the media played an important and even leading role in the fight against this pandemic, alongside health and government authorities. On this occasion, we were able to realize one thing; when the threat is common, all the means to face it are easily mobilized and are used effectively. Never before have the media around the world been unanimously mobilized to defend the same cause! We can therefore say that the media is capable of defending and advancing a cause when it concerns almost every country in the world. The question is why are they not mobilizing enough to promote world peace?

 

 

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